A state of the art fitting centre based near the headquarters of PING Europe Limited offering the ultimate PING fitting experience in the UK. The centre currently attracts over 4000 golfers a year that are custom fit by an experienced team of PING Fitting Technicians.

The Fitting Centre is by Appointment only. All appointments must be booked through an Authorised PING retailer, and there is a charge for the service.



PING’s European Custom Fitting Centre is located here at Gainsborough Golf Club, next to our driving range. This fantastic facility offers three undercover VIP fitting bays where you can test and be custom fit by a team of highly skilled and experienced PING Fitting Technicians who will ensure you get the ultimate performance from your PING golf equipment. 


60 minute appointmentthis is tailored for golfers looking for an individual Iron, Metal Wood or Putter fitting. £20

90 minute appointment – this is tailored for golfers looking for multiple product offerings, as well as a complete 14-club fitting experience. £30


The centre is equipped with the latest Trackman launch monitor technology which works alongside the PING propriety fitting software called N-Flight. The launch monitor technology measures the full trajectory of any shot, from 6-foot pitches to 400-yard drives, pinpointing the landing position with extreme accuracy. Delivering state-of-the-art data, the system will display the shot’s actual 3D trajectory together with impact and ball flight data.  

As the custom fitting pioneer and leader, PING embraces the responsibility of elevating the fitting experience beyond golfer's expectations. In creating nFlight, the company's team of software developers, scientists and fitting experts combined years of product knowledge, scientific data and fitting research into a tool that ensures fitting results never before available in both the indoor and outdoor environments. They developed the industry's first virtual fitting software to precisely model, digitally analyze and scientifically compare every aspect of every shot it captures.

The simplicity of nFlight relies on numerous and complex equations working within the software to analyze and compare shot characteristics and results. The software is capable of recommending thousands of club combinations. The software's simulation capabilities go beyond the incredible graphic detail, which includes blowing leaves on the trees and ripples on the water. It factors in the golfer's typical playing conditions to compensate for any environmental variances. It even considers the type of ball you're being fit with to ensure accurate results.

iPing, PING’s proprietary putter fitting software, is also available, ensuring you receive the complete fitting experience.

Don't change your stroke. Change your putter. Results from hundreds of player and robot tests at PING offer overwhelming scientific support for the effectiveness of fitting for stroke. In recent years more diagnostic tools and testing equipment have become available, and the results prove that a golfer’s consistency improves when their putter balance matches their stroke type. It was interesting to observe that golfers putt more consistently with stroke-appropriate models, but they also show a personal preference for these models, too. Prior to putting with them, golfers are drawn to models that fit their eye, even before they fit their stroke.



The first step is the Interview Process, during which the fitter identifies your current ball flight tendencies, equipment specifications, likes and dislikes of your current equipment, and your needs and preferences from new equipment. The interview process is ongoing to ensure that your goals are being met through each of the remaining steps.


The second step, the Static Fitting, can be performed online with Web-Fit, our online fitting program. For an iron fitting, your height and wrist-to-floor measurement are used to calculate your static Iron Color Code (lie angle) and shaft length, and your hand dimensions are used to calculate your static Grip Color Code, or grip thickness.


The Dynamic Swing Test is next, during which you hit balls from an impact board with special tape on the sole of the club. When the club hits the board, it leaves marks on the tape that help the fitter understand how your setup and swing affect the position of the clubhead at impact.


The most important step in the process is Ball Flight Analysis. During this step, the fitter will utilize a variety of clubs with slightly different specifications to isolate each fitting variable and determine the combination of Color Code, club length, shaft type and flex, club model and grip size that gives you the best opportunity to achieve your desired ball flight.


Since your swing may change over time, the final step, Monitoring Performance, is ongoing. Periodic evaluation of your ball flight may reveal undesirable shot patterns with a group of irons or the entire set. A swing change, club adjustment or a combination of both may be necessary to resolve or eliminate these patterns.

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Gainsborough Gold Club - Black & White - Course


We’re inviting you to a unique behind the scenes tour of the PING factory at the European headquarters, along with a visit to the PING European fitting centre to see how each individual golfer is custom fit.

This will be followed by lunch in the golf club restaurant before teeing it up on one of our two 18-hole championship courses, £49.00pp